FOR IMMEDIATE RELEASE
Lands’ End FeelGood Collection and Campaign to Benefit Nation’s Homeless
Buy a FeelGood Sweaters and Accessories and Lands’ End
Will Donate a Pound of FeelGood Yarn to Volunteer Knitters
DODGEVILLE, Wis. – July 15, 2009 – Want to feel good about shopping and giving? This fall, Lands’ End will kick off the FeelGood Campaign, a fun way to shop and feel good about giving to homeless individuals and families across the country. Beginning on September 1st, for every Lands’ End FeelGood item purchased, the company will donate a pound of signature FeelGood yarn to One Heart Foundation’s Warming Families, a nationwide knitting charity. Lands’ End expects to donate thousands of pounds of yarn to Warming Families chapters where volunteers plan to knit up to 25,000 hats and other items to warm the homeless and displaced.
The new FeelGood collection from Lands’ End is made from proprietary yarn that is as soft as cashmere yet features the durability and price of cotton. The collection features a variety of sweater styles, gloves and scarves for women in rich autumnal colors such as Aztec Gold, Charcoal Heather and Winter Violet. The FeelGood sweater is available in a Cable or Striped Cardigan ($69.50) and Turtleneck ($59.50). Items from the FeelGood collection can be purchased online at www.landsend.com, by calling 1(800) 800-5800 and by visiting the Lands' End Shops at Sears. Yarn donations will be made to volunteer knitters throughout the season.
“With a simple purchase, anyone can give back this fall,” said Susan Sachatello, Lands’ End senior vice president of marketing. “We are thrilled to work with Warming Families and appreciate the hundreds of knitters donating their time and talent for this great cause.”
Vickie Howell, national knitting personality and host of the DIY Network’s Knitty Gritty is also working with Lands’ End to help instruct novice knitters as well as create hat patterns for the campaign. Vickie is creating a ribbed-knit hat pattern in an adult and child size, exclusively for the initiative. Lands’ End will share the patterns as well as provide additional information about how all knitters can lend a hand at www.landsend.com/feelgood.
About Lands’ End
Lands’ End® is one of the world’s largest retailers of casual and tailored clothing for women, men, children and infants around the world. In addition, Lands’ End offers an innovative collection of fine-quality goods for the home. Lands’ End merchandise can be purchased online at www.landsend.com, by calling 1-800-800-5800 and by visiting the Lands’ End Shops at Sears. Lands’ End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD). And, all high-quality Lands’ End merchandise is Guaranteed. Period.®
About Warming Families
Warming Families, a project of the One Heart Foundation, is a 100% volunteer project that delivers blankets and other warm items to the homeless and displaced while strengthening families through charity work. At the heart of this project are area volunteers who function to coordinate efforts and locate and supply local shelters and nursing homes.